“Installers have been telling us they want a new wrap film that genuinely makes application easier, particularly in difficult recessed areas and where lifting resistance is critical,” explains Christian Stoehr, Portfolio Manager West Europe, 3M Commercial Solutions Division. “We listened, applied our science and expertise, and last year introduced the next generation of films for vehicle wrapping - 3M Wrap Film Series 1380”.

Building on the success of 3M™ Wrap Film 1080, this evolutionary product offers all the benefits of its predecessor and so much more. In particular, 3M Wrap Film Series 1380 offers outstanding conformability that allows for application on the most difficult recessed areas without the need for cutting.

“We are so confident in the performance of the product,” Stoehr continues, “that we offer a ‘Lifting Resistance Warranty’ as part of our 3M™ MCS™ Warranty Scheme, which provides the necessary reassurance and confidence to installers and their customers.”

3M recently unveiled 11 new colours including Gloss Navy Metallic Blue, Gloss Sapphire Green Metallic and Matte Black Metallic – staying at the forefront of what is on-trend with consumers.