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  3. Road Safety

Road Safety

Industry-leading Road Safety Solutions

Reducing road fatalities and injuries is a priority for all involved in designing and managing our road network.
With the volume of traffic due to increase significantly over the next few years the challenge will be to keep the increasing numbers of road users as well as road workers safe, manage traffic flows and congestion and balance this against the impact on air quality.

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Keeping our roads moving whilst guiding drivers home safely.
  • Traffic sign sheeting being printed

    Sharing in your mission to make our roadways safer

    3M has been focused on developing technologies to improve road safety and manage traffic for over 80 years. Since the manufacturing of reflective sheeting for road signs in the 1940s, 3M has introduced a number of innovative solutions to improve visibility of traffic signage, vehicles and road markings.

Explore traffic safety solutions by 3M and find local applicators or converters

Roads and Highways

Temporary Road Works

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    Signage and Marking for Temporary Road Works

    • Provide enhanced visibility and improved safety for temporary traffic control in construction work zones with 3M’s full line of high-performance materials.

      By definition, road works and repairs interfere with normal traffic flows causing unexpected and potentially dangerous conditions. Highly visible and conspicuous guidance day and night is essential to protect drivers and workers alike around road construction zones.


Urban Safety and Mobility

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    Urban Safety and Mobility

    • Cities are growing in Europe and becoming more densely populated. Challenges with congestion, safety for vulnerable road users, and sustainable lifestyles combined with an increased focus on active mobility are initiating changes in the traffic environments. 3M is committed to helping city planners and traffic engineers build safer and more efficient streets and city environments.

      Solutions to help you design safer streets integrating the needs of motorists, pedestrians, cyclists and multimodal transportation.


Vehicle Visibility

Looking for local vehicle safety marking applicators?

Visit our product catalogue for all road safety products and where to buy information

Featured road safety products from 3M

  • 3M™ Diamond Grade™ DG³ Reflective Sign Sheeting

    For those who are committed to achieving the highest possible road safety outcomes, the technology in 3M™ Diamond Grade™ DG³ Sheeting provides solutions to help make roads safer. With nearly twice the reflectivity of 3M lower-grade signage material, 3M Diamond Grade Sheeting helps create more visible signs, and more visible signs have been shown to cut nighttime accidents by up to 46%.¹

    Using 3M™ Diamond Grade™ DG³ Sheeting will help provide the best driving experience for all drivers on the road. Signs will remain bright with lasting durability, in both urban and rural areas.


  • 3M™ Stamark™ Marking Tape

    A high performance preformed white road marking tape, specially developed for long term applications on highways and other roads which require premium safety and unsurpassed durability. It offers retained day and night brightness, retro-reflectivity, skid resistance and durable whiteness.

    • Reduces replacement cycles
    • Saves maintenance cost over the life of the road
    • Can be used for delineation of roadway applications, including lane and centre lines, edge lines, gore markings, crosswalks, stop bars, symbols and legends, fulfilling RW requirements


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Ready to improve safety and mobility in your city?

Cities are growing in Europe and becoming more densely populated.
Learn more about our solutions to improve urban safety and mobility.


Discover how 3M is striving to innovate sustainable road safety solutions

  • Sustainability eBook thumbnail image
  • Download our interactive sustainability eBook

    This 70 page eBook includes:

    • Sustainability at 3M
    • Market data and trends
    • Introduction to 3M Transportation Safety Division
    • Signing solutions case study
    • Pavement marking solutions case study

    *English language only

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    1. Ripley, D.A, Howard R. Green Company, ITE AB04H313, Quantifying the Safety Benefits of Traffic Control Devices - Benefit-Cost Analysis of Traffic Sign Upgrades, 2005 Mid-Continent Transportation Research Symposium Proceedings.